The lessons learned from the Rotterdam project are extremely valuable, and will prove their importance when new initiatives are launched. It is not yet certain how these will be given shape. In the present economic recession, many businesses and government bodies are very cautious about making extra investments. Conversely, however, both the public and the commercial sectors recognise the NU card scheme as an instrument that allows communal problems to be dealt with in a modern manner. The NU card scheme’s trial period and the dissemination of the results show that there is a great deal of interest, both in the Netherlands and abroad, for a savings card for sustainable behaviour. In order to achieve any degree of success, the NU card scheme must remain in clear distinction from other savings programmes. The most important aspect in this regard is the social impact that the programme aims at. This distinguishes it from the numerous ‘normal’ loyalty programmes. Also, the NU card scheme’s wide range of possible applications gives it added value. Read the full chapter as pdf-file.